Browsing by Author "Visser, Elizabeth"

Now showing 1 - 7 of 7
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    Apparel shopping orientation : two decades of research
    (South African Association of Family Ecology and Consumer Sciences (SAAFECS), 2001) Visser, Elizabeth; Du Preez, Ronel
    Shopping orientation is a complex and multidimensional concept. Defining shopping orientation is extremely difficult, due to numerous interrelated variables. Although the concept shopping orientation is described by researchers from various perspectives, certain major variables (or concepts) are repeated in the different descriptions. Stone (1954) introduced the concept shopping orientation. He referred to shopping lifestyles or shoppers’ styles that place emphasis on certain activities in particular. Other researchers added to this definition by pointing out that shopping-specific lifestyles encompass shopping activities, interests, and opinions. The definitions of shopping orientation reflect a view of shopping as a complex personal, economic, social and recreational phenomenon (Darden & Howell, 1987; Hawkins et al, 1989:641; Kwon et al, 1991; Shim & Bickle, 1994; Shim & Kotsiopulos, 1992a; Shim & Kotsiopulos, 1993; Shim & Mahoney, 1992).
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    Importance of apparel store image attributes : perceptions of female consumers
    (AOSIS Publishing, 2006-04) Visser, Elizabeth; Du Preez, Ronel; Janse Van Noordwyk, Hester
    This qualitative research focused on identifying those store image attributes perceived as important by a selected group of female apparel consumers. In addition, their perception of Lindquist’s proposed dimensions of store image attributes was examined. Data were collected by means of eight focus groups. The non-verbal quali-quantive Schutte Visual Scale was employed to quantify responses. Results indicated that Merchandise and Clientele were perceived as the most important dimensions, followed by Service. The dimension Physical facilities was perceived as the least important. Differences between age and population groups were investigated. The store image attribute dimensions generated by the respondents differed slightly from those proposed by Lindquist. Implications for retailers and for further research were formulated.
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    Store image : scale development. Part 2
    (AOSIS Publishing, 2008-10) Du Preez, Ronel; Visser, Elizabeth; Janse Van Noordwyk, Hester
    The aims of this article (the second in a three-part series) are threefold, namely to (1) develop a scale for the measurement of the perceived importance of store image dimensions , (2) purify the developed scale to illustrate acceptable reliability and (3) develop and refine this scale for practical implementation in the apparel retail environment. A four-phase approach was documented for scale development. The provisional scale was purified and tested by means of two pilot studies and the data was subjected to Cronbach alpha and confirmatory factor analysis (CFA). A revised model of apparel store image was proposed. Model fit results indicated that fit can still be improved. Results culminated in a 55-item Apparel Store Image Scale that showed good reliability.
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    Store image : scale implementation Part 3
    (AOSIS Publishing, 2008-10) Du Preez, Ronel; Visser, Elizabeth; Janse Van Noordwyk, Hester
    This paper is the final in the three-part series regarding store image. The purposes of this article are to (1) implement the developed scale to assess whether it illustrates acceptable psychometric properties of reliability and validity, (2) assess the model fit of the developed scale and (3) formulate recommendations for future research. Results indicated that the Apparel Store Image Scale (ASIS) shows acceptable reliability and model fit. A refined definition of store image together with a final model of apparel store image is proposed. Recommendations for future research are made.
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    Store image : scale implementation. Part 3
    (AOSIS OpenJournals, 2008-11) Du Preez, Ronel; Visser, Elizabeth; Janse van Noordwyk, Hester
    This paper is the final in the three-part series regarding store image. The purposes of this article are to (1) implement the developed scale to assess whether it illustrates acceptable psychometric properties of reliability and validity, (2) assess the model fit of the developed scale and (3) formulate recommendations for future research. Results indicated that the Apparel Store Image Scale (ASIS) show acceptable reliability and model fit. A refined definition of store image was proposed together with a Final Model of Apparel Store Image. Recommendations for future research are made.
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    Store image : toward a conceptual model. Part 1
    (AOSIS Publishing, 2008-10) Du Preez, Ronel; Visser, Elizabeth; Janse Van Noordwyk, Hester
    The lack of a universal definition and conceptual model of store image guided the aims for this research, namely to 1) delineate the underlying structure of the store image construct; 2) formulate a definition of store image; and 3) develop a model of the underlying theoretical structure of store image. An in-depth literature review was done to specify the domain and to delineate the underlying structure of this construct. The knowledge gained was incorporated into the model of apparel store image that served as point of departure for the development of a scale to measure the importance of apparel store image dimensions.
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    Store image : toward a conceptual model. Part 1
    (AOSIS OpenJournals, 2008-11) Du Preez, Ronel; Visser, Elizabeth; Janse van Noordwyk, Hester
    The lack of a universal definition and conceptual model of store image guided the aims for this research, namely to 1) delineate the underlying structure of the store image construct; 2) formulate a definition of store image; and 3) develop a model of the underlying theoretical structure of store image. An in-depth literature review was done to specify the domain and to delineate the underlying structure of this construct. The knowledge gained was incorporated into the model of apparel store image that served as point of departure for the development of a scale to measure the importance of apparel store image dimensions.