Store image : scale implementation Part 3
Date
2008-10
Journal Title
Journal ISSN
Volume Title
Publisher
AOSIS Publishing
Abstract
This paper is the final in the three-part series regarding store image. The purposes of this article are to (1) implement the developed scale to assess whether it illustrates acceptable psychometric properties of reliability and validity, (2) assess the model fit of the developed scale and (3) formulate recommendations for future research. Results indicated that the Apparel Store Image Scale (ASIS) shows acceptable reliability and model fit. A refined definition of store image together with a final model of apparel store image is proposed. Recommendations for future research are made.
Description
CITATION: Du Preez, R. & Visser, E.M. & Janse van Noordwyk, H.S. 2008. Store image: Scale implementation Part 3. SA Journal of Industrial Psychology, 34(2):69-78, doi: 10.4102/sajip.v34i2.723.
The original publication is available at http://www.sajip.co.za/index.php/sajip/article/view/723
The original publication is available at http://www.sajip.co.za/index.php/sajip/article/view/723
Keywords
Stores, Retail -- Design and construction
Citation
Du Preez, R. & Visser, E.M. & Janse van Noordwyk, H.S. 2008. Store image: Scale implementation Part 3. SA Journal of Industrial Psychology, 34(2):69-78, doi: 10.4102/sajip.v34i2.723.