Store image : scale implementation. Part 3
Date
2008-11
Authors
Du Preez, Ronel
Visser, Elizabeth
Janse van Noordwyk, Hester
Journal Title
Journal ISSN
Volume Title
Publisher
AOSIS OpenJournals
Abstract
This paper is the final in the three-part series regarding store image. The purposes of this article are to (1) implement the developed scale to assess whether it illustrates acceptable psychometric properties of reliability and validity, (2) assess the model fit of the developed scale and (3) formulate recommendations for future research. Results indicated that the Apparel Store Image Scale (ASIS) show acceptable reliability and model fit. A refined definition of store image was proposed together with a Final Model of Apparel Store Image. Recommendations for future research are made.
Description
Original publication is available at http://www.sajip.co.za
Keywords
Apparel Store Image Scale (ASIS), Stores, Retail -- Design and construction
Citation
Du Preez, R., Visser, E. & Janse van Noordwyk, H. 2008. Store Image: Scale implementation Part 3. SA Journal of Industrial Psychology, 34(2):69-78, doi:10.4102/sajip.v34i2.723.