Store image : toward a conceptual model. Part 1
Date
2008-11
Authors
Du Preez, Ronel
Visser, Elizabeth
Janse van Noordwyk, Hester
Journal Title
Journal ISSN
Volume Title
Publisher
AOSIS OpenJournals
Abstract
The lack of a universal definition and conceptual model of store image guided the aims for this
research, namely to 1) delineate the underlying structure of the store image construct; 2) formulate
a definition of store image; and 3) develop a model of the underlying theoretical structure of store
image. An in-depth literature review was done to specify the domain and to delineate the underlying
structure of this construct. The knowledge gained was incorporated into the model of apparel store
image that served as point of departure for the development of a scale to measure the importance of
apparel store image dimensions.
Description
Original publication available at http://www.sajip.co.za
CITATION: Du Preez, R., Visser, E. & Janse van Noordwyk, H. 2008. Store Image: Toward a Conceptual Model Part 1. SA Journal of Industrial Psychology, 34(2):50-58, doi:10.4102/sajip.v34i2.721.
CITATION: Du Preez, R., Visser, E. & Janse van Noordwyk, H. 2008. Store Image: Toward a Conceptual Model Part 1. SA Journal of Industrial Psychology, 34(2):50-58, doi:10.4102/sajip.v34i2.721.
Keywords
Stores, Retail -- Design and construction
Citation
Du Preez, R., Visser, E. & Janse van Noordwyk, H. 2008. Store Image: Toward a Conceptual Model Part 1. SA Journal of Industrial Psychology, 34(2):50-58, doi:10.4102/sajip.v34i2.721.