Store image : scale development. Part 2
Date
2008-10
Journal Title
Journal ISSN
Volume Title
Publisher
AOSIS Publishing
Abstract
The aims of this article (the second in a three-part series) are threefold, namely to (1) develop a
scale for the measurement of the perceived importance of store image dimensions , (2) purify the
developed scale to illustrate acceptable reliability and (3) develop and refine this scale for practical
implementation in the apparel retail environment. A four-phase approach was documented for scale
development. The provisional scale was purified and tested by means of two pilot studies and the
data was subjected to Cronbach alpha and confirmatory factor analysis (CFA). A revised model of
apparel store image was proposed. Model fit results indicated that fit can still be improved. Results
culminated in a 55-item Apparel Store Image Scale that showed good reliability.
Description
CITATION: Du Preez, R. & Visser, E.M. & Janse van Noordwyk, H.S. 2008. Store image: Scale development Part 2. SA Journal of Industrial Psychology, 34(2):59-68, doi: 10.4102/sajip.v34i2.722.
The original publication is available at http://www.sajip.co.za/index.php/sajip/article/view/722
The original publication is available at http://www.sajip.co.za/index.php/sajip/article/view/722
Keywords
Stores, Retail -- South Africa, Store decoration -- South Africa, Clothing trade -- South Africa, Consumer behavior -- South Africa, Consumers' preferences -- South Africa
Citation
Du Preez, R. & Visser, E.M. & Janse van Noordwyk, H.S. 2008. Store image: Scale development Part 2. SA Journal of Industrial Psychology, 34(2):59-68, doi: 10.4102/sajip.v34i2.722.