Importance of apparel store image attributes : perceptions of female consumers
Date
2006-04
Journal Title
Journal ISSN
Volume Title
Publisher
AOSIS Publishing
Abstract
This qualitative research focused on identifying those store image attributes perceived as important by a selected
group of female apparel consumers. In addition, their perception of Lindquist’s proposed dimensions of store image
attributes was examined. Data were collected by means of eight focus groups. The non-verbal quali-quantive Schutte
Visual Scale was employed to quantify responses. Results indicated that Merchandise and Clientele were perceived
as the most important dimensions, followed by Service. The dimension Physical facilities was perceived as the least
important. Differences between age and population groups were investigated. The store image attribute dimensions
generated by the respondents differed slightly from those proposed by Lindquist. Implications for retailers and for
further research were formulated.
Description
CITATION: Visser, E. M., Du Preez, R. & Janse van Noordwyk, H. S. 2006. Importance of apparel store image attributes: perceptions of female consumers. SA Journal of Industrial Psychology, 32 (3): 49-68, doi: 10.4102/sajip.v34i2.723.
The original publication is available at http://www.sajip.co.za/index.php/sajip/article/view/437
The original publication is available at http://www.sajip.co.za/index.php/sajip/article/view/437
Keywords
Store image, Female consumers, Store attributes, Women consumers -- South Africa, Clothing trade -- South Africa, Consumers' preferences -- South Africa, Stores, Retail -- South Africa, Store decoration -- South Africa
Citation
Visser, E. M., Du Preez, R. & Janse van Noordwyk, H. S. 2006. Importance of apparel store image attributes: perceptions of female consumers. SA Journal of Industrial Psychology, 32 (3): 49-68, doi: 10.4102/sajip.v34i2.723.