2010 October - USB Leaders' Lab Magazine

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    Brand-building : a telling story
    (Stellenbosch : University of Stellenbosch Business School, 2010) Van Loggerenberg, Marthinus; Herbst, Frikkie
    Why word-of-mouth marketing speaks to the important consumer community of black middle-class women in South Africa.
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    Savings culture for the black middle class in South Africa
    (Stellenbosch : University of Stellenbosch Business School, 2010) Cronje, Mark; Roux, Andre
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    Optimising fruit production choices
    (Stellenbosch : University of Stellenbosch Business School, 2010) Steenkamp, Matthys; Gevers, Wim
    Mathematical modelling techniques show that choosing the right cultivar mix for deciduous fruit production units can drastically improve profitability.
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    Further research
    (Stellenbosch : University of Stellenbosch Business School, 2010)
    The place of marketing in business - Frikkie Herbst. Enlarging the economic cake - Wolfgang Thomas. Aligning IS with business strategy - Martin Butler. Societal sensitivity in the future workplace - Dr Babita Mathur-Helm.
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    13 Ways to turn people on
    (Stellenbosch : University of Stellenbosch Business School, 2010) Swart, Marinda; Louw, Johan