Brand-building : a telling story
Date
2010
Authors
Van Loggerenberg, Marthinus
Herbst, Frikkie
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : University of Stellenbosch Business School
Abstract
Why word-of-mouth marketing speaks to the important consumer community of
black middle-class women in South Africa.
Description
Keywords
Black Diamonds -- South Africa, Branding -- Marketing, Word of mouth advertising -- South Africa, Black female consumers -- South Africa
Citation
Van Loggerenberg, M & & Herbst, F 2010, 'Brand-building: a telling story', USB Leaders' Lab Magazine, vol. 4 no. 2.