2010 October - USB Leaders' Lab Magazine

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    13 Ways to turn people on
    (Stellenbosch : University of Stellenbosch Business School, 2010) Swart, Marinda; Louw, Johan
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    Africa pressing foward as an emergent power
    (Stellenbosch : University of Stellenbosch Business School, 2010) Nkuhlu, Wiseman
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    Brand-building : a telling story
    (Stellenbosch : University of Stellenbosch Business School, 2010) Van Loggerenberg, Marthinus; Herbst, Frikkie
    Why word-of-mouth marketing speaks to the important consumer community of black middle-class women in South Africa.
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    Further research
    (Stellenbosch : University of Stellenbosch Business School, 2010)
    The place of marketing in business - Frikkie Herbst. Enlarging the economic cake - Wolfgang Thomas. Aligning IS with business strategy - Martin Butler. Societal sensitivity in the future workplace - Dr Babita Mathur-Helm.
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    National sporting success and investor optimism
    (Stellenbosch : University of Stellenbosch Business School, 2010) Smith, Brendan; Krige, Niel
    Contrary to findings of overseas studies, the mood of South African investors seems to be influenced less by the outcomes of national sporting events.
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    Optimising fruit production choices
    (Stellenbosch : University of Stellenbosch Business School, 2010) Steenkamp, Matthys; Gevers, Wim
    Mathematical modelling techniques show that choosing the right cultivar mix for deciduous fruit production units can drastically improve profitability.
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    Savings culture for the black middle class in South Africa
    (Stellenbosch : University of Stellenbosch Business School, 2010) Cronje, Mark; Roux, Andre
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    Weathering the economic storm
    (Stellenbosch : University of Stellenbosch Business School, 2010) Maitland, Roger; Anderson-Terry, Brett; Filies, Kim
    Building an organisation with the buoyancy to withstand turbulent economic cycles is critical to survival and future growth.