2010 October - USB Leaders' Lab Magazine

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Browsing 2010 October - USB Leaders' Lab Magazine by Subject "Black female consumers -- South Africa"

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    Brand-building : a telling story
    (Stellenbosch : University of Stellenbosch Business School, 2010) Van Loggerenberg, Marthinus; Herbst, Frikkie
    Why word-of-mouth marketing speaks to the important consumer community of black middle-class women in South Africa.