Brand-building : a telling story

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dc.contributor.authorVan Loggerenberg, Marthinus
dc.contributor.authorHerbst, Frikkie
dc.date.accessioned2011-01-18T11:12:52Z
dc.date.available2011-01-18T11:12:52Z
dc.date.issued2010
dc.description.abstractWhy word-of-mouth marketing speaks to the important consumer community of black middle-class women in South Africa.en_ZA
dc.identifier.citationVan Loggerenberg, M & & Herbst, F 2010, 'Brand-building: a telling story', USB Leaders' Lab Magazine, vol. 4 no. 2.en_ZA
dc.identifier.issn2074-2894
dc.identifier.urihttp://hdl.handle.net/10019.1/5746
dc.language.isoen_ZAen_ZA
dc.publisherStellenbosch : University of Stellenbosch Business Schoolen_ZA
dc.rights.holderUniversity of Stellenbosch Business Schoolen_ZA
dc.subjectBlack Diamonds -- South Africaen_ZA
dc.subjectBranding -- Marketingen_ZA
dc.subjectWord of mouth advertising -- South Africaen_ZA
dc.subjectBlack female consumers -- South Africaen_ZA
dc.titleBrand-building : a telling storyen_ZA
dc.typeArticleen_ZA
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2010 October - USB Leaders' Lab Magazine