Masters Degrees (Business Management)
Recent Submissions
-
The portfolio construction implications of using various smart beta fundamentals and the fundamental-classification persistence of stocks
(Stellenbosch : Stellenbosch University, 2018-03)ENGLISH SUMMARY : South African investors have been slow to adopt the smart beta investment style as a new investment vehicle compared to their counterparts in the rest of the world. This predisposition towards smart beta ... -
An analysis of trust amongst customers of independent community pharmacies
(Stellenbosch : Stellenbosch University, 2018-03)ENGLISH SUMMARY : “Trust is the glue of life. It's the foundational principle that holds all relationships.” – Stephen Covey Healthcare involves an element of uncertainty and risk for the vulnerable individual who is ... -
The influence of musical congruity in advertising on atitude and intent
(Stellenbosch : Stellenbosch University, 2018-03)ENGLISH SUMMARY : The purpose of this study was to investigate the influence of musical congruity and musical congruity elements (tempo, timbre, and pitch) on consumers’ cognitive and affective attitude towards a brand, ... -
Wine purchase behaviour : product attributes, product knowledge, perceived risk and involvement
(Stellenbosch : Stellenbosch University, 2018-03)ENGLISH SUMMARY : Historically, Old World wine countries such as Italy, France, Germany and Spain had a reputation of producing superior wine in terms of quality and taste. However, since the early 1990’s, New World wine ... -
Perceived risk barriers to online shopping : experiences of technologically enabled generation y consumers
(Stellenbosch : Stellenbosch University, 2018-03)ENGLISH SUMMARY : Online shopping is progressively becoming popular worldwide however, in South Africa it continues to experience slower growth rates. This is contrary to the expected uptake of online shopping by a generation ... -
The relationship between individuals’ personality and specific brand personalities
(Stellenbosch : Stellenbosch University, 2017-12)ENGLISH SUMMARY : The rapidly changing nature of businesses and the current competitive environment in which they operate require managers to focus on designing, developing and promoting new products and brands with creative ... -
Factors influencing exit decisions among South African private equity investors
(Stellenbosch : Stellenbosch University, 2017-03)ENGLISH SUMMARY : Private equity plays an important role in financial markets and is a source of capital for many growing businesses. The private equity industry has seen significant growth both locally and internationally. ... -
An investigation into the antecedents and outcomes of the m-shopping experience
(Stellenbosch : Stellenbosch University, 2016-12)ENGLISH SUMMARY : M-shopping is progressively becoming more popular among consumers and further growth in m-shopping has been projected for the foreseeable future. Against this background, firms are increasingly adopting ... -
Coaching and its influence on employee engagement within a service department of a motor dealership
(Stellenbosch : Stellenbosch University, 2015-12)ENGLISH ABSTRACT: There is an organisational benefit to having engaged employees. Coaching introduced as a human intervention strategy has proved to have benefits for improving organisational performance. At the outset of ... -
Coaching and recovery : an exploration of coaching employed professionals in recovery from alcohol misuse
(Stellenbosch : Stellenbosch University, 2015-12)ENGLISH ABSTRACT: Recovery coaching is described as one service within a group known as non-clinical recovery support services. Its purpose is the pursuit of recovery from substance dependency, and takes a developmental, ... -
An overview of the marketing activities of coaches in South Africa
(Stellenbosch : Stellenbosch University, 2015-12)ENGLISH ABSTRACT: The coaching profession is thriving and the future looks bright. The coaching industry has reached this advantageous position as a result of a number of interdependent drivers. Firstly, there is ... -
Coaching in support of the Mandela Bay Development Agency
(Stellenbosch : Stellenbosch University, 2015-12)ENGLISH ABSTRACT: The Mandela Bay Development Agency (MBDA) was founded in 2003 to regenerate the central business district of the Nelson Mandela Bay Metro. The agency’s mandate has since been expanded to include urban ... -
The contribution of coaching and mentoring to development of the participants in the Small Business Academy programme of the University of Stellenbosch Business School
(Stellenbosch : Stellenbosch University, 2015-12)ENGLISH ABSTRACT: Small and medium size enterprises (SMEs) play a significant role in fuelling economic growth and job creation in South Africa, but the enterprises require owners and managers with the skills and competencies ... -
The relationship between saving mobilisation, investment and economic growth in Namibia
(Stellenbosch : Stellenbosch University, 2015-12)ENGLISH ABSTRACT: The study sought to analyse the dynamic relationship between domestic savings, investment and economic growth in Namibia, and ascertain the direction of causality between domestic savings, investment and ... -
The impact of remittances on the educational attainment of black South Africans
(Stellenbosch : Stellenbosch University, 2015-12)ENGLISH ABSTRACT: This assignment studies the impact of remittance receipts on the educational attainment of Black South African children. Using the second wave of the National Income Dynamic Study and applying the ... -
Project finance as a driver of economic growth in Africa
(Stellenbosch : Stellenbosch University, 2015-12)ENGLISH ABSTRACT: Like many developing countries in the world, African countries face real economic growth, poverty and inequality challenges. To exacerbate these challenges, African countries also face severe infrastructure ... -
Determinants of life and funeral insurance penetration and density in South Africa
(Stellenbosch : Stellenbosch University, 2015-12)ENGLISH ABSTRACT: As the life and funeral insurance premiums have increased significantly between 2001 and 2013 in South Africa, it was important to assess the determinants, macroeconomic or demographic, that influenced ... -
A communications approach to building brand personality: The influence of celebrity gender, communication appeal and product involvement
(Stellenbosch: Stellenbosch University, 2016-03)ENGLISH SUMMARY: The concept of symbolism can be traced back to Levy in 1959, and it is one of the roots that created research into self-expression, and created a foundation for brand personality research. Since then, ... -
A systematic review and synthesis of research and practice : linking an organisation’s strategic planning with a national vision for a sustainable future : the case of FNB Namibia
(Stellenbosch : Stellenbosch University, 2016-03)ENGLISH ABSTRACT: A global shift towards sustainable practices is evident. Multi-stakeholder Collaboration has emerged as a key success factor in reaching a shared sustainable future. Global initiatives such as the United ... -
The influence of fear appeal approaches and perceived risk on generation Y consumers’ protection motivation
(Stellenbosch : Stellenbosch University, 2016-03)ENGLISH ABSTRACT: Statement-based fear appeals have been used widely in social marketing in an attempt to change undesirable human behaviour. Despite the extensive use of this approach, fear appeal effectiveness has often ...
RSS 1.0