ENGLISH ABSTRACT: During the five decades of its existence, USB was steered by seven directors, each
one venturing into new terrain to develop the school from a local institution to one
acknowledged by the international business school community. Everything USB is
doing today has its roots somewhere in our past. These threads, drawn from our
history, have become key themes at USB today:
ENGLISH ABSTRACT: a time to look ahead. What should USB be doing over the next
five decades to ensure its continued success? Amanda Matthee
asked some of our faculty members and managers
for their thoughts …