South African risk behaviour archetypes in the domain of discretionary investments

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dc.contributor.advisorGilbert, Evanen_ZA
dc.contributor.advisorDe Villiers, Johann U.en_ZA
dc.contributor.authorNixon, Paulen_ZA
dc.contributor.otherStellenbosch University. Faculty of Economic and Management Sciences. Dept of Business Managementen_ZA
dc.date.accessioned2022-03-07T06:52:43Z
dc.date.accessioned2022-04-29T09:24:29Z
dc.date.available2022-03-07T06:52:43Z
dc.date.available2022-04-29T09:24:29Z
dc.date.issued2022-04
dc.descriptionThesis (MCom)--Stellenbosch University, 2022.en_ZA
dc.description.abstractENGLISH SUMMARY : More recent models of decision making under conditions of risk have built on Cumulative Prospect Theory. They propose that, in addition to the framing of choices, individuals' recent experiences of investments can lead to them making investment switching decisions that could potentially harm their chances of reaching their desired investment returns. A dynamic model of risk preferences is key to explaining investor behaviour during evolving market conditions. This study partitions investors into homogenous groups by using the medoids clustering algorithm based on the dimensions highlighted by this body of theory. This provides evidence to support this dynamic perspective on risk-based decision- making behaviour and demonstrates the viability of this method for segmenting investors from an advice, marketing and communications perspective. This should be of value to financial advice and investment management practitioners.en_ZA
dc.description.abstractAFRIKAANSE OPSOMMING : Geen opsomming beskikbaar.af_ZA
dc.description.versionMasters
dc.format.extentvi, 84 pages : illustrations, includes annexures
dc.identifier.urihttp://hdl.handle.net/10019.1/124650
dc.language.isoen_ZAen_ZA
dc.publisherStellenbosch : Stellenbosch University
dc.rights.holderStellenbosch University
dc.subjectDecision making -- Psychological aspects -- South Africaen_ZA
dc.subjectDiscretionary trusts -- Decision making -- South Africaen_ZA
dc.subjectStockholders -- Attitudes -- Psychological aspects -- South Africaen_ZA
dc.subjectPortfolio management -- Risk factors -- South Africaen_ZA
dc.subjectCumulative Prospect Theoryen_ZA
dc.subjectUCTD
dc.titleSouth African risk behaviour archetypes in the domain of discretionary investmentsen_ZA
dc.typeThesisen_ZA
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