Approaches to environmental marketing in large enterprises, with specific reference to marketing programming

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dc.contributor.advisorLeibold, M.en_ZA
dc.contributor.authorBlacklaws, Deanen_ZA
dc.contributor.otherStellenbosch University. Faculty of Economic and Management Sciences. Dept. of Business Management.en_ZA
dc.date.accessioned2012-08-27T11:39:04Z
dc.date.available2012-08-27T11:39:04Z
dc.date.issued1995-02
dc.descriptionThesis (MCom) -- University of Stellenbosch, 1995.en_ZA
dc.description.abstractENGLISH ABSTRACT: The environment, and environmental issues, are set to increase in prominence as increasing pressure is placed on the earth's natural resources and ecosystems. As general awareness for the environment grows, companies are finding that not only are their products being examined for environmental friendliness but also the processes by which these products are made. Furthermore, companies are recognising that environmental stewardship is not only a business responsibility but a marketing growth opportunity.en_ZA
dc.description.abstractAFRIKAANSE OPSOMMING: Die omgewing en omgewingsaangeleenthede is besig om in belangrikheid toe te neem omdat toenemende druk op die natuurlike hulpbronne en eko-sisteme geplaas word. Terwyl 'n algemene bewustheid vir die omgewings-vriendelikheid ondersoek word nie, maar ook die prosesse van vervaardiging. Maatskappye vind ook dat omgewings-vriendelikheid nie net 'n besigheidsverantwoordelikheid is nie, maar ook 'n bemarkingsgroeigeleentheid.af_ZA
dc.description.versionMasters
dc.format.extentxii, 222 pages
dc.identifier.urihttp://hdl.handle.net/10019.1/58643
dc.language.isoen_ZAen_ZA
dc.publisherStellenbosch : Stellenbosch University
dc.rights.holderStellenbosch University
dc.subject.lcshGreen marketingen_ZA
dc.subject.lcshSocial responsibility of businessen_ZA
dc.subject.lcshProduct management -- Environmental aspectsen_ZA
dc.subject.nameUCTD
dc.titleApproaches to environmental marketing in large enterprises, with specific reference to marketing programmingen_ZA
dc.typeThesisen_ZA
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