Browsing by Author "Janse Van Noordwyk, Hester"
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- ItemImportance of apparel store image attributes : perceptions of female consumers(AOSIS Publishing, 2006-04) Visser, Elizabeth; Du Preez, Ronel; Janse Van Noordwyk, HesterThis qualitative research focused on identifying those store image attributes perceived as important by a selected group of female apparel consumers. In addition, their perception of Lindquist’s proposed dimensions of store image attributes was examined. Data were collected by means of eight focus groups. The non-verbal quali-quantive Schutte Visual Scale was employed to quantify responses. Results indicated that Merchandise and Clientele were perceived as the most important dimensions, followed by Service. The dimension Physical facilities was perceived as the least important. Differences between age and population groups were investigated. The store image attribute dimensions generated by the respondents differed slightly from those proposed by Lindquist. Implications for retailers and for further research were formulated.
- ItemStore image : scale development. Part 2(AOSIS Publishing, 2008-10) Du Preez, Ronel; Visser, Elizabeth; Janse Van Noordwyk, HesterThe aims of this article (the second in a three-part series) are threefold, namely to (1) develop a scale for the measurement of the perceived importance of store image dimensions , (2) purify the developed scale to illustrate acceptable reliability and (3) develop and refine this scale for practical implementation in the apparel retail environment. A four-phase approach was documented for scale development. The provisional scale was purified and tested by means of two pilot studies and the data was subjected to Cronbach alpha and confirmatory factor analysis (CFA). A revised model of apparel store image was proposed. Model fit results indicated that fit can still be improved. Results culminated in a 55-item Apparel Store Image Scale that showed good reliability.
- ItemStore image : scale implementation Part 3(AOSIS Publishing, 2008-10) Du Preez, Ronel; Visser, Elizabeth; Janse Van Noordwyk, HesterThis paper is the final in the three-part series regarding store image. The purposes of this article are to (1) implement the developed scale to assess whether it illustrates acceptable psychometric properties of reliability and validity, (2) assess the model fit of the developed scale and (3) formulate recommendations for future research. Results indicated that the Apparel Store Image Scale (ASIS) shows acceptable reliability and model fit. A refined definition of store image together with a final model of apparel store image is proposed. Recommendations for future research are made.
- ItemStore image : toward a conceptual model. Part 1(AOSIS Publishing, 2008-10) Du Preez, Ronel; Visser, Elizabeth; Janse Van Noordwyk, HesterThe lack of a universal definition and conceptual model of store image guided the aims for this research, namely to 1) delineate the underlying structure of the store image construct; 2) formulate a definition of store image; and 3) develop a model of the underlying theoretical structure of store image. An in-depth literature review was done to specify the domain and to delineate the underlying structure of this construct. The knowledge gained was incorporated into the model of apparel store image that served as point of departure for the development of a scale to measure the importance of apparel store image dimensions.