The role of risk perception in Internet purchasing behaviour and intention

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dc.contributor.advisorDu Toit, J. B.
dc.contributor.authorDe Villiers, R. R. (Raoul Reenen)
dc.contributor.otherStellenbosch University. Faculty of Economic & Management Sciences. Dept. of Business Management.en_ZA
dc.date.accessioned2012-08-27T11:35:03Z
dc.date.available2012-08-27T11:35:03Z
dc.date.issued2001-12
dc.descriptionThesis (MComm.)--Stellenbosch University, 2001.en_ZA
dc.description.abstractENGLISH ABSTRACT: In recent years the importance and number of users of electronic commerce and its medium, the Internet, have grown substantially. Despite this, the Business-to- Consumer sector has shown slow expansion and limited growth, with the majority of consumers slow to adopt the Internet as a medium for purchase. A probable factor affecting the purchasing behaviour of individuals is the perception of risk of a breach in (credit card) security and/or a violation of privacy. The research discussed here indicates that two closely related constructs, namely perceived privacy risk and perceived security risk exerts an influence on the Internet purchasing behaviour of Internet users, and more importantly, the intention to purchase. In addition, the role of social pressures regarding the provision of personal and credit card information is indicated to be of considerable importance.en_ZA
dc.description.abstractAFRIKAANSE OPSOMMING: Die afgelope aantal jare het die belangrikheid en gebruik van eletroniese handel en die Internet aansienlik toegeneem. Ongeag hierdie groei het die sektor gemoeid met die handel tussen besighede en verbruikers egter beperkte groei getoon. 'n Waarskynlike rede vir die tendens in Internet aankoop gedrag is die persepsie dat daar 'n risiko is van misbruik van 'n krediet kaart sowel as misbruik en skending van privaatheid. Die studie wat hier bespreek word toon aan dat twee nou verwante kostrukte, naamlik persepsie van sekuriteits- en persepsie van privaatheidsrisiko 'n rol speel in die bepaling van Internet aankoop gedrag, sowel as die intensie om te koop. Verder is die rol van sosiale druk rakende die verskaffing van persoonlike en krediet kaart inligting uitgelig as 'n faktor van uiterste belang.af_ZA
dc.format.extent36, [3] p.
dc.identifier.urihttp://hdl.handle.net/10019.1/52570
dc.language.isoen_ZAen_ZA
dc.publisherStellenbosch : Stellenbosch Universityen_ZA
dc.rights.holderStellenbosch Universityen_ZA
dc.subjectConsumer behavioren_ZA
dc.subjectElectronic commerce -- Security measuresen_ZA
dc.subjectConsumer protectionen_ZA
dc.subjectRisken_ZA
dc.subjectElectronic funds transfers -- Security measuresen_ZA
dc.subjectInternet -- Security measuresen_ZA
dc.subjectDissertations -- Business managementen_ZA
dc.subjectTheses -- Business managementen_ZA
dc.titleThe role of risk perception in Internet purchasing behaviour and intentionen_ZA
dc.typeThesisen_ZA
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