A total ban on alcohol advertising : presenting the public health case

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dc.contributor.authorParry, Charles
dc.contributor.authorBurnhams, Nadine Harker
dc.contributor.authorLondon, Leslie
dc.date.accessioned2012-07-26T07:16:17Z
dc.date.available2012-07-26T07:16:17Z
dc.date.issued2012-06
dc.descriptionThe original publication is available at http://www.samj.org.zaen_ZA
dc.description.abstractEvidence from burden of disease and economic costing studies amply indicate that the public health burden from hazardous and harmful use of alcohol in South Africa warrants drastic action. Evidence that banning alcohol advertising is likely to be an effective intervention is reflected in WHO strategy documents on non-communicable diseases and harmful use of alcohol. Studies on young people furthermore support arguments refuting the claim that advertising only influences brand choice. Given the weakness of relying on industry self-regulation, the government is considering legislation to ban alcohol advertising, resulting in heated debate. Tobacco control and studies investigating the effect of alcohol advertising bans on consumption and alcoholrelated deaths point to the effectiveness of such action - ideally supplemented by other policy interventions. Arguments against an advertising ban include possible communication sector job losses, but these are likely to have been exaggerated. Banning alcohol advertising will necessitate greater scrutiny of digital media, satellite television and merchandising to reduce the likelihood of subverting the ban.en_ZA
dc.format.extentp. 602-604en_ZA
dc.identifier.citationParry, C., Burnhams, N.H. & London, L. 2012. A total ban on alcohol advertising: presenting the public health case. South African Medical Journal, 102(7):602-604.en_ZA
dc.identifier.issn2078-5135 (online)
dc.identifier.issn0256-9574 (print)
dc.identifier.urihttp://hdl.handle.net/10019.1/21836
dc.publisherHealth and Medical Publishing Group (HMPG)en_ZA
dc.rights.holderAuthors retain copyrighten_ZA
dc.subjectAdvertising -- Alcoholic beverages -- South Africaen_ZA
dc.subjectAdvertising -- Alcoholic beverages -- Law and legislation -- South Africaen_ZA
dc.titleA total ban on alcohol advertising : presenting the public health caseen_ZA
dc.typeArticleen_ZA
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