A total ban on alcohol advertising : presenting the public health case
Date
2012-06
Authors
Parry, Charles
Burnhams, Nadine Harker
London, Leslie
Journal Title
Journal ISSN
Volume Title
Publisher
Health and Medical Publishing Group (HMPG)
Abstract
Evidence from burden of disease and economic costing studies amply indicate that the public health burden from hazardous and harmful use of alcohol in South Africa warrants drastic action. Evidence that banning alcohol advertising is likely to be an effective intervention is reflected in WHO strategy documents on non-communicable diseases and harmful use of alcohol. Studies on young people furthermore support arguments refuting the claim that advertising only influences brand choice. Given the weakness of relying on industry self-regulation, the government is considering legislation to ban alcohol advertising, resulting in heated debate. Tobacco control and studies investigating the effect of alcohol advertising bans on consumption and alcoholrelated deaths point to the effectiveness of such action - ideally supplemented by other policy interventions. Arguments against an advertising ban include possible communication sector job losses, but these are likely to have been exaggerated. Banning alcohol advertising will necessitate greater scrutiny of digital media, satellite television and merchandising to reduce the likelihood of subverting the ban.
Description
The original publication is available at http://www.samj.org.za
Keywords
Advertising -- Alcoholic beverages -- South Africa, Advertising -- Alcoholic beverages -- Law and legislation -- South Africa
Citation
Parry, C., Burnhams, N.H. & London, L. 2012. A total ban on alcohol advertising: presenting the public health case. South African Medical Journal, 102(7):602-604.