Ulwimi olunye alwanelanga tu (‘One language is never enough’): The Role of Language in Consumer Responses to Sales Slogans in the South African Setting

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dc.contributorBylund, Emanuelen_ZA
dc.contributorBerghoff, Robynen_ZA
dc.contributor.advisorBylund, Emanuelen_ZA
dc.contributor.advisorBerghoff, Robynen_ZA
dc.contributor.authorWright, Megan Anneen_ZA
dc.creatorWright, Megan Anneen_ZA
dc.date2023-03-07T10:38:37Z
dc.date2023-08-30T13:08:42Z
dc.date2023-03-07
dc.date.accessioned2023-03-07T10:38:37Z
dc.date.accessioned2023-08-31T09:18:38Z
dc.date.available2023-03-07T10:38:37Z
dc.date.available2023-08-31T09:18:38Z
dc.date.issued2023-03
dc.descriptionGeneral Linguisticsen_ZA
dc.embargo.terms2023-12-01
dc.formatapplication/pdf
dc.identifier.urihttps://scholar.sun.ac.za/handle/10019.1/128408
dc.languageen_ZAen_ZA
dc.subjectLinguisticsen_ZA
dc.subjectAfrican languagesen_ZA
dc.subjectPsycholinguisticsen_ZA
dc.subjectAdvertisingen_ZA
dc.subjectFraming effecten_ZA
dc.subjectForeign language effecten_ZA
dc.subjectcodeswitchingen_ZA
dc.subjectDual systems frameworken_ZA
dc.titleUlwimi olunye alwanelanga tu (‘One language is never enough’): The Role of Language in Consumer Responses to Sales Slogans in the South African Settingen_ZA
dc.typeMastersen_ZA
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