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The mature female clothing shopper : profiles and shopping behaviour

dc.contributor.authorVisser, Elizabeth M.en_ZA
dc.contributor.authorDu Preez, Ronelen_ZA
dc.contributor.authorDu Toit, J. B.en_ZA
dc.date.accessioned2015-07-30T06:19:02Z
dc.date.available2015-07-30T06:19:02Z
dc.date.issued1996-06
dc.identifier.citationVisser, E.M., Du Preez, R. & Du Toit, J.B. 1996. The mature female clothing shopper: profiles and shopping behaviour. SA Journal of Industrial Psychology, 22(2): 1-6, doi: 10.4102/sajip.v22i2.603.en_ZA
dc.identifier.issn2071-0768 (online)en_ZA
dc.identifier.issn0258-5200 (print)en_ZA
dc.identifier.otherdoi: 10.4102/sajip.v22i2.603en_ZA
dc.identifier.urihttp://hdl.handle.net/10019.1/97377
dc.descriptionCITATION: Visser, E.M., Du Preez, R. & Du Toit, J.B. 1996. The mature female clothing shopper: profiles and shopping behaviour. SA Journal of Industrial Psychology, 22(2): 1-6, doi: 10.4102/sajip.v22i2.603.en_ZA
dc.descriptionThe original publication is available at http://www.sajip.co.za/index.php/sajip/article/view/603en_ZA
dc.description.abstractThis study was designed to profile the mature female clothing shopper. More specifically certain variables that could be attributed to differences in consumer behaviour were investigated. Mature female clothing shoppers were segmented as clothing moderates, clothing enthusiasts and the clothing unconcerned . These three cluster groups significantly differed regarding clothing involvement, clothing orientation, activities, interests, opinions, family orientation, needs and media usage. No significant differences were found among the three groups regarding evaluative criteria for clothing and clothing store attributes. Profiles of the clusters were developed, along with applicable marketing implications. Recommendations for further research are made.en_ZA
dc.description.abstractHierdie studie is onderneem ten einde die vroulike kledingverbruikers van 55 en ouer te tipeer. Die veranderlikes wat 'n bydrae kon lewer ten opsigte van die verskille in verbruikersgedrag is ondersoek. Die verbruikers is gesegmenteer as die kledinggematigdes, kleding-entoesiaste en die kleding -onbetrokkenes. Die drie groeperings verskil beduidend van mekaar ten opsigte van die volgende veranderlikes naamlik: kleding-betrokkenheid, kleding-oriëntasie, aktiwiteite, belangstellings, opinies, familie oriëntasie, behoeftes en media gebruik. Geen beduidende vcrskille kon gevind word tussen die drie groeperings ten opsigte van die veranderlikes evalueringskriteria van klere en winkeleienskappe nie. Profiele van die verskillende trosse is ontwikkel en die bemarkingsimplikasies is uitgewys. Aanbevelings vir verdere navorsing word gedoen.af_ZA
dc.description.urihttp://www.sajip.co.za/index.php/sajip/article/view/603en_ZA
dc.format.extent6 pages
dc.language.isoen_ZAen_ZA
dc.publisherAOSIS Publishingen_ZA
dc.subjectWomen consumersen_ZA
dc.subjectConsumers' preferencesen_ZA
dc.subjectClothing and dress -- Purchasingen_ZA
dc.titleThe mature female clothing shopper : profiles and shopping behaviouren_ZA
dc.typeArticleen_ZA
dc.description.versionPublishers' versionen_ZA
dc.rights.holderAuthors retain copyrighten_ZA


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