Browsing by Author "Visser, Elizabeth M."
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- ItemApparel shopping behaviour. Part 2, Conceptual theoretical model, market segments, profiles and implications(AOSIS Publishing, 2003-10) Du Preez, Ronel; Visser, Elizabeth M.This article is based on the conceptual theoretical model developed in Part 1 of this series of articles. The objective of this research is to identify female apparel consumer market segments on the basis of differentiating lifestyles, shopping orientation, cultural consciousness, store patronage and demographics. These profiles are discussed in full and the implications thereof for retailers, marketers and researchers are highlighted. A new conceptual model is proposed and recommendations are made for further research.
- ItemThe mature female clothing shopper : profiles and shopping behaviour(AOSIS Publishing, 1996-06) Visser, Elizabeth M.; Du Preez, Ronel; Du Toit, J. B.This study was designed to profile the mature female clothing shopper. More specifically certain variables that could be attributed to differences in consumer behaviour were investigated. Mature female clothing shoppers were segmented as clothing moderates, clothing enthusiasts and the clothing unconcerned . These three cluster groups significantly differed regarding clothing involvement, clothing orientation, activities, interests, opinions, family orientation, needs and media usage. No significant differences were found among the three groups regarding evaluative criteria for clothing and clothing store attributes. Profiles of the clusters were developed, along with applicable marketing implications. Recommendations for further research are made.