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Importance of apparel store image attributes : perceptions of female consumers

dc.contributor.authorVisser, Elizabethen_ZA
dc.contributor.authorDu Preez, Ronelen_ZA
dc.contributor.authorJanse Van Noordwyk, Hesteren_ZA
dc.date.accessioned2015-07-24T09:20:54Z
dc.date.available2015-07-24T09:20:54Z
dc.date.issued2006-04
dc.identifier.citationVisser, E. M., Du Preez, R. & Janse van Noordwyk, H. S. 2006. Importance of apparel store image attributes: perceptions of female consumers. SA Journal of Industrial Psychology, 32 (3): 49-68, doi: 10.4102/sajip.v34i2.723.en_ZA
dc.identifier.issn2071-0768 (online)en_ZA
dc.identifier.issn0258-5200 (print)en_ZA
dc.identifier.otherdoi: 10.4102/sajip.v34i2.723en_ZA
dc.identifier.urihttp://hdl.handle.net/10019.1/97303
dc.descriptionCITATION: Visser, E. M., Du Preez, R. & Janse van Noordwyk, H. S. 2006. Importance of apparel store image attributes: perceptions of female consumers. SA Journal of Industrial Psychology, 32 (3): 49-68, doi: 10.4102/sajip.v34i2.723.en_ZA
dc.descriptionThe original publication is available at http://www.sajip.co.za/index.php/sajip/article/view/437en_ZA
dc.description.abstractThis qualitative research focused on identifying those store image attributes perceived as important by a selected group of female apparel consumers. In addition, their perception of Lindquist’s proposed dimensions of store image attributes was examined. Data were collected by means of eight focus groups. The non-verbal quali-quantive Schutte Visual Scale was employed to quantify responses. Results indicated that Merchandise and Clientele were perceived as the most important dimensions, followed by Service. The dimension Physical facilities was perceived as the least important. Differences between age and population groups were investigated. The store image attribute dimensions generated by the respondents differed slightly from those proposed by Lindquist. Implications for retailers and for further research were formulated.en_ZA
dc.description.urihttp://www.sajip.co.za/index.php/sajip/article/view/437en_ZA
dc.format.extentpage 49-62
dc.language.isoen_ZAen_ZA
dc.publisherAOSIS Publishingen_ZA
dc.subjectStore image, Female consumers, Store attributesen_ZA
dc.subjectWomen consumers -- South Africaen_ZA
dc.subjectClothing trade -- South Africaen_ZA
dc.subjectConsumers' preferences -- South Africaen_ZA
dc.subjectStores, Retail -- South Africaen_ZA
dc.subjectStore decoration -- South Africaen_ZA
dc.titleImportance of apparel store image attributes : perceptions of female consumersen_ZA
dc.typeArticleen_ZA
dc.description.versionPublishers' versionen_ZA
dc.rights.holderAuthors retain copyrighten_ZA


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