Towards a client-based brand equity model for selected business-to-business services.
Date
2012
Authors
Steenkamp P
Herbst FJ
De Villiers JC
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Description
Ekonomiese En Bestuurswetenskappe
Nagraadse Bestuurskool
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Nagraadse Bestuurskool
Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: scholar@sun.ac.za