Towards a client-based brand equity model for selected business-to-business services.

Simple item page
dc.contributor.authorSteenkamp P
dc.contributor.authorHerbst FJ
dc.contributor.authorDe Villiers JC
dc.date.accessioned2013-07-03T08:31:34Z
dc.date.available2013-07-03T08:31:34Z
dc.date.issued2012
dc.descriptionEkonomiese En Bestuurswetenskappe
dc.descriptionNagraadse Bestuurskool
dc.descriptionPlease help us populate SUNScholar with the post print version of this article. It can be e-mailed to: scholar@sun.ac.za
dc.identifier.urihttp://hdl.handle.net/10019.1/83106
dc.titleTowards a client-based brand equity model for selected business-to-business services.
dc.typeProceedings National
Files
Collections
2012 - Research Outputs