Browsing by Author "Pinyana, Ndlelantle"

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    Exploring the role of community radio programming in youth empowerment: A case study of Sajonisi Youth Radio (SYR) in the Eastern Cape, South Africa
    (Stellenbosch : Stellenbosch University, 2024-03) Pinyana, Ndlelantle; Botma, Gabriel; Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Journalism.
    ENGLISH ABSTRACT: The study explored the role of community radio programming on youth empowerment with Sajonisi Youth Radio (SYR) in a rural part of the Eastern Cape used as a case study. The focus was on how programming and programmes in rural based community radio stations effectively enable access to developmental information aimed at youth empowerment in the 21st century. The study identified and analysed programmes that SYR broadcasted aimed at youth empowerment and reflected on the programming process, participatory model as well as exploring the role of journalists in newsgathering practices and newsroom value chain processes. The study further discerned the influence on youth of Port St Johns at both individual and social levels. The study used a qualitative method and referred to development theory. As community radio stations existed to give spotlight to information needs and grassroots community issues that are a day-to-day lived experience of society, the study was in resonance with a development communication paradigm. Data was collected from internal (inside) and external (outside) participants that were significant in shaping the programming and programmes of the radio station. Data gathering process was through semi-structured interviews and documents received from the radio station. As a platform for sustained citizen engagement, the establishment of SYR ought to provide access and empowering knowledge to rural communities, particularly youth. Results showed that the existence of SYR contributed towards youth empowerment and provided access to life-changing socio empowerment programmes.