Exploring the role of community radio programming in youth empowerment: A case study of Sajonisi Youth Radio (SYR) in the Eastern Cape, South Africa

Date
2024-03
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : Stellenbosch University
Abstract
ENGLISH ABSTRACT: The study explored the role of community radio programming on youth empowerment with Sajonisi Youth Radio (SYR) in a rural part of the Eastern Cape used as a case study. The focus was on how programming and programmes in rural based community radio stations effectively enable access to developmental information aimed at youth empowerment in the 21st century. The study identified and analysed programmes that SYR broadcasted aimed at youth empowerment and reflected on the programming process, participatory model as well as exploring the role of journalists in newsgathering practices and newsroom value chain processes. The study further discerned the influence on youth of Port St Johns at both individual and social levels. The study used a qualitative method and referred to development theory. As community radio stations existed to give spotlight to information needs and grassroots community issues that are a day-to-day lived experience of society, the study was in resonance with a development communication paradigm. Data was collected from internal (inside) and external (outside) participants that were significant in shaping the programming and programmes of the radio station. Data gathering process was through semi-structured interviews and documents received from the radio station. As a platform for sustained citizen engagement, the establishment of SYR ought to provide access and empowering knowledge to rural communities, particularly youth. Results showed that the existence of SYR contributed towards youth empowerment and provided access to life-changing socio empowerment programmes.
AFRIKAANSE OPSOMMING: Die studie ondersoek die rol van gemeenskapsradioprogrammering in jeugbemagtiging aan die hand van die geval van Sajonisi Youth Radio (SYR), ’n gemeenskapsradiostasie in ’n landelike deel van die Oos-Kaap. Die klem val op hoe programmering en programme in landelik gebaseerde gemeenskapsradiostasies doeltreffende toegang bied tot ontwikkelingsinligting met die oog op jeugbemagtiging in die 21ste eeu. Die navorsing identifiseer en ontleed SYR se uitsendings oor jeugbemagtiging en besin oor die programmeringsproses, die deelnemende model, en verslaggewers se rol in nuusversameling en die nuuskantoorwaardeketting. Die invloed op die jeug van Port St Johns word op sowel individuele as maatskaplike vlak bespreek. Die studie gebruik ’n kwalitatiewe model en is gegrond op ontwikkelingsteorie. Aangesien die doel van gemeenskapsradiostasies is om in inligtingsbehoeftes te voorsien en die daaglikse kwessies van die gemeenskap op voetsoolvlak te belig, strook die studie met ’n ontwikkelingskommunikasieparadigma. Data is bekom van interne en eksterne deelnemers wat ’n beduidende invloed op die radiostasie se programmering en programme het. Hiervoor is semigestruktureerde onderhoude en dokumente van die radiostasie gebruik. As ’n platform vir volgehoue burgerlike skakeling, behoort SYR toegang en bemagtigende kennis aan plaaslike gemeenskappe, veral die jeug, te voorsien. Die resultate toon dat die radiostasie weliswaar tot jeugbemagtiging bydra en toegang tot lewensveranderende programme vir maatskaplike bemagtiging bied.
Description
Thesis (MA)--Stellenbosch University, 2024.
Keywords
Citation