Consumer intention to purchase green vehicles in the South African market : a theory of planned behaviour perspective

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dc.contributor.authorHamilton, Bretten_ZA
dc.contributor.authorSmit, Marlize Terblancheen_ZA
dc.date.accessioned2020-03-09T14:12:17Z
dc.date.available2020-03-09T14:12:17Z
dc.date.issued2018
dc.descriptionCITATION: Hamilton, B. & Terblanche-Smit, M. 2018. Consumer intention to purchase green vehicles in the South African market : a theory of planned behaviour perspective. South African Journal of Business Management, 49(1):a190, doi:10.4102/sajbm.v49i1.190.
dc.descriptionThe original publication is available at https://sajbm.org
dc.description.abstractBackground: While alternative fuel vehicles (AFVs) still account for a relatively small percentage of the total vehicle sales, this is set to change as awareness of the impact of car usage on the environment grows among consumers, vehicle-emission controls increase and the number of AFVs available in the market increases. Objective: This study used Ajzen’s theory of planned behaviour (TPB) to investigate the role of attitude (A), subjective norm (SN) and perceived behavioural control (PBC) on the intention to purchase AFVs in the South African market and thus empirically testing the hierarchical attitude–behaviour model of consumer behaviour. Method: A quantitative research methodology was followed and a self-administered, Internet-based survey instrument was used to collect data from 196 South African respondents. Results: The findings indicate significant relationships between A (β = 0.61), SN (β = 0.26), and PBC (β = 0.13) and behavioural intention. These findings support literature and emphasise that (1) attitudinal factors have the biggest influence on intention, (2) the perceived support and encouragement of referent others are important considerations for individuals and (3) control factors play a critical role in consumers’ decision to purchase an AFV. Conclusion: In order to create effective marketing strategies for AFVs retailers and marketers should focus on the impact of attitude, subjective norm (SN) and perceived behavioural control (PBC) to influence behavioural intention.en_ZA
dc.description.urihttps://sajbm.org/index.php/sajbm/article/view/190
dc.description.versionPublisher's version
dc.format.extent7 pages
dc.identifier.citationHamilton, B. & Terblanche-Smit, M. 2018. Consumer intention to purchase green vehicles in the South African market : a theory of planned behaviour perspective. South African Journal of Business Management, 49(1):a190, doi:10.4102/sajbm.v49i1.190
dc.identifier.issn2078-5976 (online)
dc.identifier.issn2078-5585 (print)
dc.identifier.otherdoi:10.4102/sajbm.v49i1.190
dc.identifier.urihttp://hdl.handle.net/10019.1/107602
dc.language.isoen_ZAen_ZA
dc.publisherAOSIS
dc.rights.holderAuthors retain copyright
dc.subjectElectric vehicle industry -- South Africaen_ZA
dc.subjectElectric vehicles -- Purchasing -- South Africaen_ZA
dc.subjectConsumers -- Attitudes -- South Africaen_ZA
dc.titleConsumer intention to purchase green vehicles in the South African market : a theory of planned behaviour perspectiveen_ZA
dc.typeArticleen_ZA
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