An exploratory study of the effect of fear appeal advertising and race on attitude formation in HIV/AIDS related communications
dc.contributor.author | Terblanche-Smit M | |
dc.contributor.author | Boshoff HC | |
dc.contributor.author | Terblanche NS | |
dc.date.accessioned | 2012-08-10T13:40:50Z | |
dc.date.available | 2012-08-10T13:40:50Z | |
dc.date.issued | 2007 | |
dc.description | Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: scholar@sun.ac.za | |
dc.description | Ekonomiese En Bestuurswetenskappe | |
dc.description | Ondernemingsbestuur | |
dc.identifier.uri | http://hdl.handle.net/10019.1/37662 | |
dc.title | An exploratory study of the effect of fear appeal advertising and race on attitude formation in HIV/AIDS related communications | |
dc.type | Proceedings International |