An exploratory study of the effect of fear appeal advertising and race on attitude formation in HIV/AIDS related communications

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dc.contributor.authorTerblanche-Smit M
dc.contributor.authorBoshoff HC
dc.contributor.authorTerblanche NS
dc.date.accessioned2012-08-10T13:40:50Z
dc.date.available2012-08-10T13:40:50Z
dc.date.issued2007
dc.descriptionPlease help us populate SUNScholar with the post print version of this article. It can be e-mailed to: scholar@sun.ac.za
dc.descriptionEkonomiese En Bestuurswetenskappe
dc.descriptionOndernemingsbestuur
dc.identifier.urihttp://hdl.handle.net/10019.1/37662
dc.titleAn exploratory study of the effect of fear appeal advertising and race on attitude formation in HIV/AIDS related communications
dc.typeProceedings International
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