Change management in the information age : a case study of a niche publication

dc.contributor.advisorRabe, Lizette
dc.contributor.authorStrauss, Lizl
dc.contributor.otherStellenbosch University. Faculty of Arts and Social Sciences. Dept. of Journalism.en
dc.date.accessioned2012-04-26T11:01:26Z
dc.date.available2012-04-26T11:01:26Z
dc.date.issued2008-03
dc.descriptionThesis (MPhil)--Stellenbosch University, 2008.en_ZA
dc.description.abstractENGLISH ABSTRACT: This is a study of media management in the publication industry under conditions of rapid environmental change. The study focuses on a particular case, The Mannequin, a niche publication serving many purposes. The study finds that environmental change creates major challenges for commercial survival. Explicit change management procedures are required. The study recommends a set of change management procedures suitable for small, niche market publications. It then recommends avenues for further research.en_ZA
dc.description.abstractAFRIKAANSE OPSOMMING: Hierdie is ’n studie van mediabestuur in die publikasie-industrie onder vinnigveranderende omstandighede. Die studie fokus op ’n spesifieke geval, The Mannequin, ‘n nismarkpublikasie wat verskeie doelstellings vervul. Die studie bevind dat omstandigheidsveranderinge groot uitdagings skep vir kommersiële oorlewing. Eksplisiete verandersingsbestuurprosedures is nodig. Die studie beveel ’n stel veranderingsbestuurprosedures vir klein, nismark publikasies aan. Dit beveel ook verdere opsies vir navorsing aan.af
dc.format.extentx, 95 leaves : ill.
dc.identifier.urihttp://hdl.handle.net/10019.1/20887
dc.language.isoen_ZAen_ZA
dc.publisherStellenbosch : Stellenbosch University
dc.rights.holderStellenbosch Universityen_ZA
dc.subjectPeriodicals -- South Africa -- Case studiesen_ZA
dc.subjectOrganizational change -- Environmental aspectsen_ZA
dc.subjectJournalism -- Environmental aspects -- Case studiesen_ZA
dc.subjectTheses -- Journalismen_ZA
dc.subjectDissertations -- Journalismen_ZA
dc.titleChange management in the information age : a case study of a niche publicationen_ZA
dc.typeThesisen_ZA
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