Marketing and product success criteria : the perceptions of consumers of a supermarket chain store regarding selected products

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dc.contributor.authorKoch, Atel
dc.contributor.otherStellenbosch University. Faculty of . Dept. of .
dc.date.accessioned2012-08-27T11:37:07Z
dc.date.available2012-08-27T11:37:07Z
dc.date.issued1997
dc.descriptionThesis (M. Sc.) -- University of Stellenbosch, 1997.
dc.descriptionFull text to be digitised and attached to bibliographic record.
dc.format.extent76, [23] leaves : ill.
dc.identifier.urihttp://hdl.handle.net/10019.1/55581
dc.language.isoen_ZA
dc.publisherStellenbosch : Stellenbosch University
dc.rights.holderStellenbosch University
dc.subjectConsumers' preferences -- South Africa
dc.subjectConfectionery -- South Africa -- Marketing
dc.subjectMarketing research -- South Africa
dc.subjectDissertations -- Home economics
dc.titleMarketing and product success criteria : the perceptions of consumers of a supermarket chain store regarding selected products
dc.typeThesis
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