An optimal media model based upon attitudinal segmentation

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dc.contributor.authorManville, Richard
dc.contributor.otherStellenbosch University. Faculty of . Dept. of .
dc.date.accessioned2012-08-27T12:26:32Z
dc.date.available2012-08-27T12:26:32Z
dc.date.issued1983
dc.descriptionThesis (D.B.A.) -- University of Stellenbosch, 1983.
dc.descriptionFull text to be digitised and attached to bibliographic record.
dc.format.extent172 leaves
dc.identifier.urihttp://hdl.handle.net/10019.1/68311
dc.language.isoen_ZA
dc.publisherStellenbosch : Stellenbosch University
dc.rights.holderStellenbosch University
dc.subjectAdvertising media planning -- Mathematical models
dc.subjectDissertations -- Business management
dc.titleAn optimal media model based upon attitudinal segmentation
dc.typeThesis
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