The people's typography : a social semiotic account on the relationship between 'township typography' and South African mainstream cultural production

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dc.contributor.advisorVan der Wal, Ernsten_ZA
dc.contributor.authorVenter, Schalk (Dawid Schalk Willem)en_ZA
dc.contributor.otherStellenbosch University. Faculty of Arts and Social Sciences. Dept. of Visual Arts.en_ZA
dc.date.accessioned2012-03-09T08:59:55Zen_ZA
dc.date.accessioned2012-03-30T10:59:31Z
dc.date.available2012-03-09T08:59:55Zen_ZA
dc.date.available2012-03-30T10:59:31Z
dc.date.issued2012-03en_ZA
dc.descriptionThesis (MPhil)--Stellenbosch University, 2012.en_ZA
dc.description.abstractENGLISH ABSTRACT: This thesis presents an analysis of ‘township typography’ as a complex visual dialect generated by various economic and historical factors within the South African social landscape. A combination of specific tools, skills-sets and applications has produced a body of typographic letterforms that can be visually distinguished from standardised letterforms found in mainstream typography. Due to the origin of these letterforms, as well as their distinct appearance, ‘township typography’ has the capacity to evoke specific social, cultural or demographic structures in systems of communication. This study reveals that typographic features from ‘township typography’ are drawn into mainstream cultural production, particularly in the field of local advertising, as the result of a complex process of incorporation and institutional consecration.en_ZA
dc.description.abstractAFRIKAANSE OPSOMMING: Hierdie tesis bied ‘n analise van ‘township tipografie’ as ‘n komplekse visuele dialek wat gegenereer word deur verskeie ekonomiese en historiese faktore eie aan die Suid- Afrikaanse sosiale landskap. Die spesifieke kombinasie van gereedskap, vaardighede en aanwendings lei tot ‘n liggaam van lettertipes wat visueel onderskei kan word van die standaard wat in hoofstroom tipografie voorkom. Vanweë hierdie dialek se oorsprong, asook die kenmerkende voorkoms daarvan, het ‘township tipografie’ die vermoë om spesifieke sosiale, kulturele en demografiese strukture in kommunikasie op te roep. Hierdie studie toon hoe eienskappe eie aan ‘township tipografie’ weens ‘n komplekse proses van inkorporasie en institusionele inseëning in hoofstroom kulturele produksie opgeneem word, veral op die gebied van plaaslike advertensiewese.af_ZA
dc.format.extent78 p. : ill.
dc.identifier.urihttp://hdl.handle.net/10019.1/20278
dc.language.isoen_ZAen_ZA
dc.publisherStellenbosch : Stellenbosch Universityen_ZA
dc.rights.holderStellenbosch University
dc.subjectVernacular typographyen_ZA
dc.subjectFolk typographyen_ZA
dc.subjectSocial semiotics -- South Africaen_ZA
dc.subjectBourdieu, Pierreen_ZA
dc.subjectVan Leeuwen, Theoen_ZA
dc.subjectKress, Guntheren_ZA
dc.subjectHalliday, Michaelen_ZA
dc.subjectDouglas, Maryen_ZA
dc.subjectVan Eeden, Wesleyen_ZA
dc.subjectDurrant, Shaneen_ZA
dc.subjectCurtis, Cassidyen_ZA
dc.subjectDissertations -- Arten_ZA
dc.subjectTheses -- Arten_ZA
dc.subjectDissertations -- Visual artsen_ZA
dc.subjectTheses -- Visual artsen_ZA
dc.subjectVisual communication -- South Africaen_ZA
dc.titleThe people's typography : a social semiotic account on the relationship between 'township typography' and South African mainstream cultural productionen_ZA
dc.typeThesis
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