Initialising customer-orientated digital transformation in enterprises

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dc.contributor.authorVon Leipzig, T.en_ZA
dc.contributor.authorGamp, M.en_ZA
dc.contributor.authorManz, D.en_ZA
dc.contributor.authorSchottle, K.en_ZA
dc.contributor.authorOhlhausen, P.en_ZA
dc.contributor.authorOosthuizen, G.en_ZA
dc.contributor.authorPalm, D.en_ZA
dc.contributor.authorVon Leipzig, K.en_ZA
dc.date.accessioned2018-11-14T14:01:31Z
dc.date.available2018-11-14T14:01:31Z
dc.date.issued2017
dc.descriptionCITATION: Von Leipzig, T., et al. 2017. Initialising customer-orientated digital transformation in enterprises. Procedia Manufacturing, 8:517-524, doi:10.1016/j.promfg.2017.02.066.
dc.descriptionThe original publication is available at https://www.sciencedirect.com
dc.description.abstractENGLISH ABSTRACT: Digitisation forms a part of Industrie 4.0 and is both threatening, but also providing an opportunity to transform business as we know it; and can make entire business models redundant. Although companies might realise the need to digitise, many are unsure of how to start this digital transformation. This paper addresses the problems and challenges faced in digitisation, and develops a model for initialising digital transformation in enterprises. The model is based on a continuous improvement cycle, and also includes triggers for innovative and digital thinking within the enterprise. The model was successfully validated in the German service sector.en_ZA
dc.description.urihttps://www.sciencedirect.com/science/article/pii/S2351978917300720
dc.description.versionPublisher's version
dc.format.extent8 pagesen_ZA
dc.identifier.citationVon Leipzig, T., et al. 2017. Initialising customer-orientated digital transformation in enterprises. Procedia Manufacturing, 8:517-524, doi:10.1016/j.promfg.2017.02.066
dc.identifier.issn2351-9789 (online)
dc.identifier.otherdoi:10.1016/j.promfg.2017.02.066
dc.identifier.urihttp://hdl.handle.net/10019.1/104692
dc.language.isoen_ZAen_ZA
dc.publisherElsevieren_ZA
dc.rights.holderAuthors retain copyrighten_ZA
dc.subjectDigitisationen_ZA
dc.subjectEnterprises -- Technological innovationsen_ZA
dc.subjectCustomer services -- Managementen_ZA
dc.subjectContinuous improvement processen_ZA
dc.titleInitialising customer-orientated digital transformation in enterprisesen_ZA
dc.typeArticleen_ZA
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