This may come as a surprise : how prior knowledge of information in a fear appeal is associated with message outcomes
| dc.contributor.author | Davis, Burt | en_ZA |
| dc.contributor.author | Jansen, Carel | en_ZA |
| dc.date.accessioned | 2016-10-05T12:25:41Z | |
| dc.date.available | 2016-10-05T12:25:41Z | |
| dc.date.issued | 2016-09 | en_ZA |
| dc.description | CITATION: Davis, B. & Jansen, C. 2016. This may come as a surprise : how prior knowledge of information in a fear appeal is associated with message outcomes. Communicatio: South African Journal for Communication Theory and Research, 42(3):398-421, doi:10.1080/02500167.2016.1209536. | en_ZA |
| dc.description | The original publication is available at http://www.tandfonline.com | |
| dc.description.abstract | Two related studies were performed aimed at finding if and how prior knowledge of threat and efficacy information in a fear appeal message is associated with message outcomes (attitude and behavioural intentions). the extended Parallel Process model (ePPm) (Witte 1992; 1998) served as theoretical framework for one study about a chlamydia fear appeal (n = 57) and another about an alcohol abuse fear appeal (n = 59). Findings from both studies suggest that prior knowledge of threat information is hardly relevant for readers’ reactions to a fear appeal message. Prior knowledge of efficacy information, however, proved to play a more important role, most often in a positive way. Findings from both studies furthermore suggest that the ePPm may be incorrect in assuming that individual differences – in this case, in prior knowledge – may only affect fear appeal outcomes in an indirect way, that is through different perceptions of threat and efficacy. | en_ZA |
| dc.description.uri | http://www.tandfonline.com/doi/abs/10.1080/02500167.2016.1209536?needAccess=true | |
| dc.description.version | Publisher's version | |
| dc.format.extent | 25 pages | en_ZA |
| dc.identifier.citation | Davis, B. & Jansen, C. 2016. This may come as a surprise : how prior knowledge of information in a fear appeal is associated with message outcomes. Communicatio: South African Journal for Communication Theory and Research, 42(3):398-421, doi:10.1080/02500167.2016.1209536 | en_ZA |
| dc.identifier.issn | 1753-5379 (online) | |
| dc.identifier.issn | 0250-0167 (print) | |
| dc.identifier.other | doi:10.1080/02500167.2016.1209536 | |
| dc.identifier.uri | http://hdl.handle.net/10019.1/99695 | |
| dc.language.iso | en_ZA | en_ZA |
| dc.publisher | Unisa Press | |
| dc.rights.holder | Authors retain copyright | |
| dc.subject | Health communication | en_ZA |
| dc.subject | Individual differences | en_ZA |
| dc.subject | Prior learning | en_ZA |
| dc.subject | Fear -- Psychological aspects | en_ZA |
| dc.title | This may come as a surprise : how prior knowledge of information in a fear appeal is associated with message outcomes | en_ZA |
| dc.type | Article | en_ZA |