An engineering approach to an integrated value proposition design framework

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dc.contributor.authorVan der Merwe, Carmenen_ZA
dc.contributor.authorVan Rensburg, Antonieen_ZA
dc.contributor.authorSchutte, Cornelius S. L.en_ZA
dc.date.accessioned2016-09-05T13:34:54Z
dc.date.available2016-09-05T13:34:54Z
dc.date.issued2015
dc.descriptionCITATION: Van Der Merwe, C., Van Rensburg, A. & Schutte, C. S. L. 2015. An engineering approach to an integrated value proposition design framework. South African Journal of Industrial Engineering, 26(1):59-74, doi:10.7166/26-1-998.
dc.descriptionThe original publication is available at http://sajie.journals.ac.za
dc.description.abstractNumerous problems with product quality and time-to-market launches can be traced back to how the product lifecycle process is managed within the organisation. This article provides insight into how an integrated value proposition design framework shifts product lifecycle management from a product-centric view to a customer-centric view, through the use of good engineering practices as found in the systems engineering discipline. Combining this with methods and tools such as the Refined Kano model, Blue Ocean strategy, and the Generalised Bass model enables the organisation to enhance product and service quality while reducing the time-to-market for new value proposition launches.en_ZA
dc.description.abstractDie bestuur van produkte se lewensiklusse kan vele probleme veroorsaak wat gepaard gaan met die kwaliteit van produkte en die verlengde tydperk om produkte in ‘n mark vry te stel. Hierdie artikel stel ’n geïntegreerde waarde-stelling raamwerk voor wat die fokus van die produk lewensiklus bestuursproses skuif van ’n produk-gesentreerde fokus na ’n kliënt-gesentreerde fokus, deur gebruik te maak van goeie ingenieurs praktyke soos gevind in die stelselsingenieurswese dissipline. Die raamwerk kombineer stelselingenieurswese praktyke met metodes soos die ‘Refined Kano’ model, die ‘Blue Ocean’ strategie en die ‘Generalised Bass’ model. Daardeur stel die raamwerk die organisasie in staat om hulle produkte en dienste se kwaliteit te verbeter, en terselfde tyd die produk vrystellings tydperk te verkort.af_ZA
dc.description.urihttp://sajie.journals.ac.za/pub/article/view/998
dc.description.versionPublisher's version
dc.format.extent16 pages
dc.identifier.citationVan Der Merwe, C., Van Rensburg, A. & Schutte, C. S. L. 2015. An engineering approach to an integrated value proposition design framework. South African Journal of Industrial Engineering, 26(1):59-74, doi:10.7166/26-1-998
dc.identifier.issn2224-7890 (online)
dc.identifier.issn1012-277X (print)
dc.identifier.otherdoi:10.7166/26-1-998
dc.identifier.urihttp://hdl.handle.net/10019.1/99561
dc.language.isoen_ZAen_ZA
dc.publisherSAIIE
dc.rights.holderAuthors retain copyright
dc.subjectProduct line engineering, Softwareen_ZA
dc.subjectKano modelen_ZA
dc.subjectGeneralised bass modelen_ZA
dc.subjectProduct life cycleen_ZA
dc.subjectProduct managementen_ZA
dc.titleAn engineering approach to an integrated value proposition design frameworken_ZA
dc.typeArticleen_ZA
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