A systemic perspective of market orientation as a co-producer of desired business outcomes
Date
1999
Authors
Loubser, S. S
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : Stellenbosch University
Abstract
Description
Dissertation (D. Phil.) -- University of Stellenbosch, 1999.
Full text to be digitised and attached to bibliographic record.
Full text to be digitised and attached to bibliographic record.
Keywords
Marketing research, Customer relations, Organizational behavior, Dissertations -- Business management