A normative model for assessing competitive strategy

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dc.contributor.authorUngerer, Gerard Daviden_ZA
dc.contributor.authorCayzer, Steveen_ZA
dc.date.accessioned2016-12-12T12:51:36Z
dc.date.available2016-12-12T12:51:36Z
dc.date.issued2016
dc.descriptionCITATION: Ungerer, G. D. & Cayzer, S. 2016. A normative model for assessing competitive strategy. South African Journal of Industrial Engineering, 27(3):34-49, doi:10.7166/27-4-1431.
dc.descriptionThe original publication is available at http://sajie.journals.ac.za
dc.description.abstractENGLISH ABSTRACT: The hyper-competitive nature of e-business has raised the need for a generic way to appraise the merit of a developed business strategy. Although progress has been made in the domain of strategy evaluation, the established literature differs over the ‘tests’ that a strategy must pass to be considered well-constructed. This paper therefore investigates the existing strategy-evaluation literature to propose a more integrated and comprehensive normative strategic assessment that can be used to evaluate and refine a business’ s competitive strategy , adding to its robustness and survivability.en_ZA
dc.description.abstractAFRIKAANSE OPSOMMING: Geen opsomming beskikbaaraf_ZA
dc.description.urihttp://sajie.journals.ac.za/pub/article/view/1431
dc.description.versionPublisher's version
dc.format.extent16 pagesen_ZA
dc.identifier.citationUngerer, G. D. & Cayzer, S. 2016. A normative model for assessing competitive strategy. South African Journal of Industrial Engineering, 27(3):34-49, doi:10.7166/27-4-1431
dc.identifier.issn2224-7890 (online)
dc.identifier.issn1012-277X (print)
dc.identifier.otherdoi:10.7166/27-4-1431
dc.identifier.urihttp://hdl.handle.net/10019.1/99981
dc.language.isoen_ZAen_ZA
dc.publisherSouthern African Institute for Industrial Engineeringen_ZA
dc.rights.holderAuthors retain copyrighten_ZA
dc.subjectNormative Economic Modelen_ZA
dc.subjectElectronic commerceen_ZA
dc.subjectBusiness planningen_ZA
dc.titleA normative model for assessing competitive strategyen_ZA
dc.typeArticleen_ZA
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