A generic instrument to measure perceived benefits of an airline loyalty program: Some preliminary results

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dc.contributor.authorTerblanche NS
dc.date.accessioned2012-08-11T03:31:23Z
dc.date.available2012-08-11T03:31:23Z
dc.date.issued2011
dc.descriptionPlease help us populate SUNScholar with the post print version of this article. It can be e-mailed to: scholar@sun.ac.za
dc.descriptionEkonomiese En Bestuurswetenskappe
dc.descriptionOndernemingsbestuur
dc.identifier.urihttp://hdl.handle.net/10019.1/48282
dc.titleA generic instrument to measure perceived benefits of an airline loyalty program: Some preliminary results
dc.typeProceedings International
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