The intermedia agenda-setting relationship between TimesLive and Twitter in South Africa

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dc.contributor.advisorBotma, Gabrielen_ZA
dc.contributor.authorTshabalala, Tshepoen_ZA
dc.contributor.otherStellenbosch University. Faculty of Arts and Social Sciences. Dept. of Journalism.en_ZA
dc.date.accessioned2022-03-10T19:59:37Z
dc.date.accessioned2022-04-29T09:28:45Z
dc.date.available2022-03-10T19:59:37Z
dc.date.available2022-04-29T09:28:45Z
dc.date.issued2022-04
dc.descriptionThesis (MA)--Stellenbosch University, 2022.en_ZA
dc.description.abstractENGLISH ABSTRACT: This researched explored the intermedia agenda setting relationship between online news publication, TimesLive (i.e., TimesLive.co.za) and social media platform, Twitter. The relationship between the two platforms was explored within the context of the growing development of digital media, the fast-changing news environment as well as the agenda setting role of online legacy media. This research aimed to assess the direction of this relationship between TimesLive and Twitter. This research assessed whether narratives proffered on social media, specifically, Twitter, has direct influence on the news media agenda and/or whether narratives produced by TimesLives influence the social media agenda. The intermedia agenda setting theory was employed as theoretical framework in this research. To conduct the study, a mixed-methodology design was employed. Several hypothesis, which state that there is mutual intermedia agenda setting between TimesLive and Twitter both over the course of a single day and between days were tested. Data for both platforms was gathered twice a day over a seven-day period. This data was subsequently manually coded and then analysed. The quantitative content analysis employed cross-lagged panels with Rozelle-Campbell baseline was employed to assess the direction of the hypothesized relationship. Additionally, qualitative semi-structured interviews were conducted with several journalists and editors at TimesLive to explore ways in which the agenda can be set for TimesLive by Twitter, (vice versa) in ways that may not be appear explicitly in the content on both platforms. Through the content analysis of both Twitter and TimesLive, as well as through interviews with participants, it was not as clear who sets the agenda between the two media platforms. However, this area of study needs to be further explored as influence and impact of social media within newsrooms in South Africa cannot be discounted.en_ZA
dc.description.abstractAFRIKAANSE OPSOMMING: Hierdie navorsingstuk het die intermedia-agendavasstellingsverhouding tussen die aanlyn nuuspublikasie TimesLive (TimesLive.co.za) en die sosialemediaplatform Twitter ondersoek. Die verband tussen die twee platforms is ondersoek binne die konteks van die ontwikkeling van sogenaamde “nuwe media”, die vinnig-veranderende beriggewingskultuur, asook die agendavasstellingsrol van aanlyn tradisionele media. Die navorsing het beoog om die rigting van die verhouding tussen TimesLive en Twitter te bepaal. Dit het ook ondersoek tot watter mate storielyne wat gesirkuleer word op sosiale media – en spesifiek op Twitter – direkte invloed het op die nuusmedia-agenda, en of storielyne ontwikkel deur TimesLive die sosialemedia-agenda beinvloed. Die intermedia-agendavasstellingsteorie vorm die teoretiese basis van die navorsingstuk. ʼn Gekombineerde metodologie-ontwerp is gebruik om die studie uit te voer. ʼn Aantal hipoteses wat staaf dat daar ʼn wedersydse intermedia- agendavasstellingsverhouding tussen TimesLive en Twitter is, is oor die tydperk van ʼn enkele dag en oor sewe dae getoets. Die data is gevolglik handmatig gekodifiseer en ontleed. Die kwantitatiewe analise het gebruik gemaak van “cross-lagged panels” met ’n Rozelle-Campbell basislyn om die rigting van die veronderstelde verhouding te assesseer. Dit is gekombineer met kwalitatiewe, semi-gestruktureerde onderhoude met verskeie joernaliste en redakteurs by TimesLive om vas te stel tot watter mate TimesLive se agenda deur Twitter beinvloed word (asook andersom), veral op maniere wat nie eksplisiet sigbaar is in die inhoud van beide platforms nie. Die inhoudsanalise van beide TimesLive en Twitter, sowel as die onderhoude met joernaliste en redakteurs, het nie ‘n duidelike gevolgtrekking rakende die wedersydse agendavasstellingsverhouding opgelewer nie. Hierdie veld van studie moet gevolglik verder ondersoek word sodat die invloed van sosiale media binne nuuskantore in Suid-Afrika beter verstaan kan word.af_ZA
dc.description.versionMastersen_ZA
dc.format.extentvi, 107 pages : illustrationsen_ZA
dc.identifier.urihttp://hdl.handle.net/10019.1/124723
dc.language.isoen_ZAen_ZA
dc.rights.holderStellenbosch Universityen_ZA
dc.subjectIntermedialityen_ZA
dc.subjectTwitteren_ZA
dc.subjectTimesliveen_ZA
dc.subjectSocial media -- Influenceen_ZA
dc.subjectSouth Africa -- Newspapersen_ZA
dc.subjectOnline journalismen_ZA
dc.subjectElectronic newspapers -- Influenceen_ZA
dc.subjectUCTDen_ZA
dc.titleThe intermedia agenda-setting relationship between TimesLive and Twitter in South Africaen_ZA
dc.typeThesisen_ZA
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