Store Image: Scale development Part 2

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dc.contributor.authorDu Preez, Ronelen_ZA
dc.contributor.authorVisser, Elizabethen_ZA
dc.contributor.authorJanse van Noordwyk, Hesteren_ZA
dc.date.accessioned2012-02-02T11:29:02Z
dc.date.available2012-02-02T11:29:02Z
dc.date.issued2008-11
dc.descriptionOriginal publication is available at http://www.sajip.co.zaen_ZA
dc.description.abstractThe aims of this article (the second in a three-part series) are threefold, namely to (1) develop a scale for the measurement of the perceived importance of store image dimensions , (2) purify the developed scale to illustrate acceptable reliability and (3) develop and refine this scale for practical implementation in the apparel retail environment. A four-phase approach was documented for scale development. The provisional scale was purified and tested by means of two pilot studies and the data was subjected to Cronbach alpha and confirmatory factor analysis (CFA). A revised model of apparel store image was proposed. Model fit results indicated that fit can still be improved. Results culminated in a 55-item Apparel Store Image Scale that showed good reliability.en_ZA
dc.description.versionPublisher's versionen_ZA
dc.identifier.citationDu Preez, R., Visser, E. & Janse van Noordwyk, H. 2008. Store Image: Scale development Part 2. SA Journal of Industrial Psychology, 34(1), 59-68.en_ZA
dc.identifier.issn0258-5200 (print)
dc.identifier.issn2071-0763 (online)
dc.identifier.other10.4102/sajip.v34i2.722
dc.identifier.urihttp://hdl.handle.net/10019.1/19505
dc.language.isoen_ZAen_ZA
dc.publisherAOSIS OpenJournalsen_ZA
dc.rights.holderThe author holds the copyrighten_ZA
dc.subjectstore imageen_ZA
dc.subjectdimensionsen_ZA
dc.subjectapparelen_ZA
dc.subjectconceptual modelen_ZA
dc.subjectmulti-dimensionalen_ZA
dc.titleStore Image: Scale development Part 2en_ZA
dc.typeArticleen_ZA
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