The perception of non-marketing managers towards marketing ethics : an empirical investigation

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oosthuizen_the perception of_2010.pdf(4.55 MB)
Date
2010-03
Authors
Oosthuizen, Hein
Journal Title
Journal ISSN
Volume Title
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Abstract
No abstract for this item.
Description
PDF format, 20 p.
Includes bibliographical references (p.17-20)
Keywords
Marketing ethics, Marketing management
Citation
URI
http://hdl.handle.net/10019.1/900
Collections
Research Articles (University of Stellenbosch Business School)