How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension

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dc.contributor.authorReddy M
dc.contributor.authorTerblanche NS
dc.contributor.authorPitt L
dc.contributor.authorParent M
dc.date.accessioned2012-08-10T16:17:11Z
dc.date.available2012-08-10T16:17:11Z
dc.date.issued2009
dc.descriptionPlease help us populate SUNScholar with the post print version of this article. It can be e-mailed to: scholar@sun.ac.za
dc.descriptionEkonomiese En Bestuurswetenskappe
dc.descriptionOndernemingsbestuur
dc.identifier.urihttp://hdl.handle.net/10019.1/39849
dc.publisherBusiness Horizons
dc.titleHow far can luxury brands travel? Avoiding the pitfalls of luxury brand extension
dc.typeJournal Articles (NON-subsidised)
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