Die besluitkundebenadering tot bemarkingsbestuur en die waarde van bemarkingsnavorsing in hierdie verband
dc.contributor.author | Jordaan, Frederick Stander | |
dc.contributor.other | Stellenbosch University. Faculty of . Dept. of . | |
dc.date.accessioned | 2012-08-27T12:08:21Z | |
dc.date.available | 2012-08-27T12:08:21Z | |
dc.date.issued | 1977 | |
dc.description | Proefskrif (M. Comm.) -- Universiteit van Stellenbosch, 1977. | |
dc.description | Full text to be digitised and attached to bibliographic record. | |
dc.format.extent | 343 blaaie | |
dc.identifier.uri | http://hdl.handle.net/10019.1/64384 | |
dc.language.iso | af_ZA | |
dc.publisher | Stellenbosch : Stellenbosch University | |
dc.rights.holder | Stellenbosch University | |
dc.subject | Marketing -- Management -- Mathematical models | |
dc.subject | Marketing research -- Statistical methods | |
dc.subject | Marketing -- Decision making | |
dc.subject | Dissertations -- Business economics | |
dc.title | Die besluitkundebenadering tot bemarkingsbestuur en die waarde van bemarkingsnavorsing in hierdie verband | |
dc.type | Thesis |