Advertising execution styles matter: a fear-based experiment on attitude, susceptibility, efficiency and behavior

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dc.contributor.authorTerblanche-Smit M
dc.contributor.authorDu Preez R
dc.contributor.authorvan Huysteen L
dc.date.accessioned2014-07-06T17:14:57Z
dc.date.available2014-07-06T17:14:57Z
dc.date.issued2013
dc.descriptionPlease help populate SUNScholar with the full text of SU research output. Also - should you need this item urgently, please snd us the details and we will try to get hold of the full text as quick possible. E-mail to scholar@sun.ac.za. Thank you.
dc.descriptionEkonomiese En Bestuurswetenskappe
dc.descriptionNagraadse Bestuurskool
dc.identifier.citation125
dc.identifier.citation134
dc.identifier.urihttp://hdl.handle.net/10019.1/87641
dc.publisherAcademy of Marketing Sciences
dc.titleAdvertising execution styles matter: a fear-based experiment on attitude, susceptibility, efficiency and behavior
dc.typeProceedings International
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2013 - Research Outputs (Non-Accredited)