On-field: The response of South African mainstream sports journalists toward fan vlogging on YouTube during the 2019 Rugby World Cup

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dc.contributor.advisorBotma, Gabrielen_ZA
dc.contributor.authorPather, Benedicten_ZA
dc.contributor.otherStellenbosch University. Faculty of Arts and Social Sciences. Dept. of Journalisn.en_ZA
dc.date.accessioned2022-03-10T11:32:45Z
dc.date.accessioned2022-04-29T09:44:51Z
dc.date.available2022-03-10T11:32:45Z
dc.date.available2022-04-29T09:44:51Z
dc.date.issued2022-04
dc.descriptionThesis (MA)--Stellenbosch University, 2022.en_ZA
dc.description.abstractENGLISH ABSTRACT: Sports journalism has not been exempt from the consequences of the digital disruption and continues to have to adjust to the invasive nature of new media tools in the hands of the public. While research on the influence of social media on journalism has been conducted, there remains a lack of research on how vlogging has affected journalism in general, especially sports journalism. A qualitative research design was employed, using a phenomenological approach as the theoretical framework, to examine the responses of mainstream South African sports journalists toward fan vlogging on YouTube during the 2019 Rugby World Cup. Four media theories were utilised, which includes, gatekeeping theory backed up by field theory and technological determinism theory, backed by the theory of the public sphere. Interviews were conducted with reporters who covered the mentioned tournament. This was supplemented with a netnography for further insight. This researcher explored changes to work routines due to digitisation, possible threats to the profession and levels of co-existence between journalists and the interactive audience. Focus was also placed on ascertaining possible benefits fan vlogging offers the sports journalism field. This researcher found that fan vlogging on YouTube presents challenges and opportunities for working professionals operating in a dynamic ecosystem that connects new media with sports. A study of this nature is significant as it generates discourse around a cultural practice that is gaining momentum around the world, the global south in particular.en_ZA
dc.description.abstractAFRIKAANSE OPSOMMING: Sportjoernalistiek is nie vrygestel van die gevolge van die digitale ontwrigting en moet steeds aanpas by die indringende aard van nuwe media-instrumente in die hande van die publiek. Terwyl navorsing gedoen is oor die invloed van sosiale media op joernalistiek, is daar steeds ʼn gebrek aan navorsing oor hoe vlogging die joernalistiek, veral sportjoernalistiek, in die algemeen beinvloed het. ʼn Kwalitatiewe navorsingsontwerp is gebruik, met behulp van ʼn fenomenologiese benadering as die teoretiese raamwerk, om die reaksies van hoofstroom- Suid-Afrikaanse sportjoernaliste op aanhanger-vlogging op YouTube tydens die Rugby Wereldbeker in 2019 te ondersoek. Vier mediateoriee is gebruik, insluitend hekwagterteorie wat deur veldteorie ondersteun word en tegnologiese determinisme-teorie ondersteun deur die teorie van die openbare sfeer. Onderhoude is gevoer met verslaggewers wat die toernooi gedek het. Dit is aangevul met ʼn netnografie vir verdere insig. Hierdie navorser het veranderings in werkroetines ondersoek as gevolg van digitalisering, moontlike bedreigings vir die beroep en vlakke van saambestaan tussen joernaliste en die interaktiewe gehoor. Daar is ook gefokus op die vasstelling van moontlike voordele wat aanhanger-vlogging op die sportjoernalistieke gebied bied. Hierdie navorser het bevind dat aanhanger-vlogging op YouTube uitdagings en geleenthede bied vir professionele persone wat werk in ʼn dinamiese ekosisteem wat nuwe media met sport verbind. ʼn Studie van hierdie aard is belangrik omdat dit ʼn gesprek genereer rondom ʼn kulturele praktyk wat wereldwyd momentum kry, veral in die globale suide.af_ZA
dc.description.versionMastersen_ZA
dc.format.extent120 pages : illustrationsen_ZA
dc.identifier.urihttp://hdl.handle.net/10019.1/124983
dc.language.isoen_ZAen_ZA
dc.publisherStellenbosch : Stellenbosch Universityen_ZA
dc.rights.holderStellenbosch Universityen_ZA
dc.subjectJournalism -- Social aspectsen_ZA
dc.subjectMass media -- Audiencesen_ZA
dc.subjectMass media -- Social aspectsen_ZA
dc.subjectYou Tube (Electronic resource)en_ZA
dc.subjectVideo blogsen_ZA
dc.subjectVlogsen_ZA
dc.subjectSportwriters -- South Africaen_ZA
dc.subjectWorld Cup (Rugby football) 2019en_ZA
dc.subjectUCTD
dc.titleOn-field: The response of South African mainstream sports journalists toward fan vlogging on YouTube during the 2019 Rugby World Cupen_ZA
dc.typeThesisen_ZA
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