The influence of conversational content on college students’ safe sex intentions : a mixed method approach

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dc.contributor.authorDonne, Lennieen_ZA
dc.contributor.authorJansen, Carelen_ZA
dc.contributor.authorHoeks, Johnen_ZA
dc.date.accessioned2019-09-30T06:53:26Z
dc.date.available2019-09-30T06:53:26Z
dc.date.issued2018-02-19
dc.descriptionCITATION: Donne, L., Jansen, C. & Hoeks, J. 2018. The influence of conversational content on college students’ safe sex intentions : a mixed method approach. Global Journal of Health Science, 10(3):147-160, doi:10.5539/gjhs.v10n3p147.en_ZA
dc.descriptionThe original publication is available at http://www.ccsenet.orgen_ZA
dc.description.abstractEven though health campaign designers are advised to specifically focus on triggering conversations between people about health issues, there is still a lot unknown about what aspects of a conversation may contribute to safe sex behavior and intentions. Empirical research in this field so far has mainly focused on conversational occurrence rather than conversational content, and where content is taken into account, this mostly concerns self-reports. In this mixed method study, we looked into the quantitative effects of real-life conversations about safe sex, triggered by a safe sex message, on college students’ intentions related to safe sex. We then used a qualitative analysis to try and identify content-related aspects that may be related to the quantitative effects. Two weeks after filling in a questionnaire on their safe sex-related intentions, participants (N = 24) were instructed to watch and talk about a safe sex video with a conversation partner of choice, followed by filling in a questionnaire. The conversational data were analyzed qualitatively. The results suggest that the conversations increased safe sex-related intentions compared to pretest scores, and that content-related aspects such as conversational valence, type of communication behavior and behavioral determinants were related to these effects. Thus, our findings provide enhanced insight into the social norms and behavioral patterns related to safe sex, and indicate that it is important to look at conversational content in detail rather than to focus on mere conversational occurrence or quantitative effects.en_ZA
dc.description.urihttp://www.ccsenet.org/journal/index.php/gjhs/article/view/72037/40457
dc.description.versionPublisher's versionen_ZA
dc.format.extent14 pagesen_ZA
dc.identifier.citationDonne, L., Jansen, C. & Hoeks, J. 2018. The influence of conversational content on college students’ safe sex intentions : a mixed method approach. Global Journal of Health Science, 10(3):147-160, doi:10.5539/gjhs.v10n3p147en_ZA
dc.identifier.issn1916-9744 (online)
dc.identifier.issn1916-9736 (print)
dc.identifier.otherdoi:10.5539/gjhs.v10n3p147
dc.identifier.urihttp://hdl.handle.net/10019.1/106537
dc.language.isoen_ZAen_ZA
dc.publisherCanadian Center of Science and Educationen_ZA
dc.rights.holderAuthors retain copyrighten_ZA
dc.subjectInterpersonal communicationen_ZA
dc.subjectConversational effectivenessen_ZA
dc.subjectConversations about safe sexen_ZA
dc.subjectCommunication -- Social aspectsen_ZA
dc.subjectConversational contenten_ZA
dc.titleThe influence of conversational content on college students’ safe sex intentions : a mixed method approachen_ZA
dc.typeArticleen_ZA
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