Using corporate web sites in Africa to market to investors
dc.contributor.author | Nel, G. | |
dc.contributor.author | Baard, R. | |
dc.date.accessioned | 2012-02-01T12:27:04Z | |
dc.date.available | 2012-02-01T12:27:04Z | |
dc.date.issued | 2006-12 | |
dc.description | The original article is available at http://www.sajim.co.za/ | en_ZA |
dc.description.abstract | A corporate Web site builds awareness of a business in a manner that is far cheaper, more flexible and more immediate than conventional advertising. It adds value by providing customers with additional information on a business, products and services. It also exposes the company to new markets, while providing the company with new and innovative ways to service its clients, sell its products and attract potential investors. Enabling a company for business over the Internet is no longer just a strategic consideration but an operational necessity. | en_ZA |
dc.description.version | Publishers' Version | en_ZA |
dc.format.extent | 9 p. | |
dc.identifier.citation | Nel, G. & Baard, R. 2006. Using corporate web sites in Africa to market to investors. South African Journal of Information Management, 8(3):1-9. doi:10.4102/sajim.v8i3.228. | en_ZA |
dc.identifier.issn | 1560-683X (online) | |
dc.identifier.issn | 2078-1865 (print) | |
dc.identifier.other | doi:10.4102/sajim.v8i3.228 | |
dc.identifier.uri | http://hdl.handle.net/10019.1/19457 | |
dc.language.iso | en_ZA | en_ZA |
dc.publisher | AOSIS OpenJournals | en_ZA |
dc.rights.holder | Copyright is retained by the author(s). | en_ZA |
dc.subject | Investor relations -- Africa | en_ZA |
dc.subject | Internet marketing -- Africa | en_ZA |
dc.subject | We sites -- Africa | en_ZA |
dc.title | Using corporate web sites in Africa to market to investors | en_ZA |
dc.type | Article | en_ZA |