Willingness to pay for green electricity : a review of the contingent valuation literature and its sources of error

dc.contributor.authorOerlemans, Leon A. G.en_ZA
dc.contributor.authorChan, Kai-Yingen_ZA
dc.contributor.authorVolschenk, Jakoen_ZA
dc.date.accessioned2017-07-25T13:57:46Z
dc.date.available2017-07-25T13:57:46Z
dc.date.issued2016
dc.descriptionCITATION: Oerlemans, L. A. G., Chan, K. Y. & Volschenk, J. 2016. Willingness to pay for green electricity: a review of the contingent valuation literature and its sources of error. Renewable and Sustainable Energy Reviews, 66:875-885, doi:10.1016/j.rser.2016.08.054.
dc.descriptionThe original publication is available at http://www.sciencedirect.com
dc.description.abstractENGLISH SUMMARY : Contingent valuation is widely used due to its flexibility in valuing a wide variety of nonmarket goods. Although this method has important benefits, its validity and reliability are often criticised. This paper reviews the literature on the use of contingent valuation for measuring willingness to pay (WTP) for electricity generated from renewable energy sources (green electricity). A literature review, conducted on a sample of 51 peer-reviewed studies, shows that the vast majority of contingent evaluation studies stems from developed economies. Furthermore, most frequently used WTP elicitation techniques are open-ended and dichotomous choice approaches, which tend to produce varying levels of WTP. Studies dealing with the antecedents of WTP are predominantly inspired by the theory of reasoned action or by its extension, the theory of planned behaviour. This paper identifies five common errors in contingent valuation methods and discusses a number of remedies to deal with these errors in WTP research.en_ZA
dc.description.urihttp://www.sciencedirect.com/science/article/pii/S1364032116304877
dc.description.versionPre-print
dc.format.extent25 pages
dc.identifier.citationOerlemans, L. A. G., Chan, K. Y. & Volschenk, J. 2016. Willingness to pay for green electricity: a review of the contingent valuation literature and its sources of error. Renewable and Sustainable Energy Reviews, 66:875-885, doi:10.1016/j.rser.2016.08.054.
dc.identifier.issn1364-0321 (online)
dc.identifier.otherdoi:10.1016/j.rser.2016.08.054
dc.identifier.urihttp://hdl.handle.net/10019.1/102004
dc.language.isoen_ZAen_ZA
dc.publisherElsevier
dc.rights.holderElsevier
dc.subjectContingent valuation -- Methodologyen_ZA
dc.subjectClean energy industries -- Energy consumptionen_ZA
dc.subjectInformation resources -- Reviewsen_ZA
dc.titleWillingness to pay for green electricity : a review of the contingent valuation literature and its sources of erroren_ZA
dc.typeArticleen_ZA
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