An ethno-consumeristic approach to household technologies in Swaziland

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dc.contributor.advisorDu Toit, J. B.
dc.contributor.authorBotha, Francis-Marie
dc.contributor.otherStellenbosch University. Faculty of Economic and Management Sciences. Dept. of Industrial Psychology.en_ZA
dc.date.accessioned2012-08-27T11:34:51Z
dc.date.available2012-08-27T11:34:51Z
dc.date.issued2001-04
dc.descriptionAssignment (MComm) -- University of Stellenbosch, 2001.en_ZA
dc.description.abstractENGLISH ABSTRACT: According to Costa and Basommy (1995) ethno-consumerism is the study of consumption from the point of view of a social or cultural group, which is the subject of the study. The purpose of the study was to document and critically analyse the use of modern household technologies by Swazi families and their experiences with them. The focus of analysis was at micro leveL A combined sample (N= 1449), consisting of Swazi females (N=810) and Swazi males (N=639) was requested to complete a questionnaire concerning the research project with issues relating to the adoption of household technologies. To explore the research issues concerning household technologies in Swaziland an ethno consumeristic framework consisting of four elements were developed: The Cultural context, Modernisation in the Swazi Culture, Rising Consumerism in Swaziland and the Technological Context.en_ZA
dc.description.abstractAFRIKAANSE OPSOMMING: Etniese verbruikersgedrag is volgens Costa & Basommy (1995) 'n studie van verbruiking vanuit die oogpunt van 'n kulturele of sosiale groep wat die onderwerp van die studie vorm. Die doel van die studie was om die gebruik van huishoudelike tegnologie deur Swazi families en hulle ondervinding daarmee te dokumenteer en analiseer. Die fokus van analise was op mikro vlak. 'n Gekombineerde steekproef (N=1449) was saamgestel uit Swazi dames (N=810) en Swazi mans (N=639). Die Swazi families het die navorsings projek van inligting voorsien oor kwessies wat verband hou met die aanvaarding van huishoudelike tegnologie. Om die navorsings kwessies aangaande huishoudelike tegnologie te ondersoek was 'n etniese verbruikersraamwerk saamgestel wat uit die volgende vier elemente bestaan het naamlik: Die Swazi se Kulturele Konteks, Modernisering in die Swazi Konteks, Toenemende Verbruikersorientasie en die Tegnologiese Konteks.af_ZA
dc.format.extent42 p.
dc.identifier.urihttp://hdl.handle.net/10019.1/52101
dc.language.isoen_ZAen_ZA
dc.publisherStellenbosch : Stellenbosch Universityen_ZA
dc.rights.holderStellenbosch Universityen_ZA
dc.subjectConsumer behavior -- Social aspects -- Swazilanden_ZA
dc.subjectConsumers -- Swaziland -- Attitudesen_ZA
dc.subjectTechnology -- Social aspects -- Swazilanden_ZA
dc.subjectConsumer goods -- Swaziland -- Public opinionen_ZA
dc.subjectDissertations -- Industrial psychologyen_ZA
dc.titleAn ethno-consumeristic approach to household technologies in Swazilanden_ZA
dc.typeThesisen_ZA
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